The Big Squeeze

The Big Squeeze is an organic juice line to help people with busy lifestyles maintain good health. Each juice in the line is filled with nutrients to nurture their body while they’re on the go. The first drink in the line is a cleansing detox, it reduces inflammation and bloating all while introducing key vitamins and minerals. Drink number two is antioxidant rich, to help with signs of aging and energy. Lastly, the third drink provides immune support to fight off the common cold and flu.

Art Direction: Paul Sheriff

Product Design

The labels for the Big Squeeze are clean and simple to highlight the brand’s  transparency. Customers are able to see exactly what they’re getting.

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