Moody, a recreational marijuana line focuses on the effects different strains of cannabis have on a person’s mood. Recreational marijuana of the 1970s was imported and much less potent than it is today. With advancing technology and legalization, a majority of cannabis consumed is now grown in the United States. This has allowed focused research to start specializing in specific strains to control mood.
Art Direction: Paul Sheriff
When designing the product I wanted it to be something fun because of its recreational use. For inspiration I observed patterns from the 1970s. I appreciated the energy and life of the patterns, but wanted to tone them down a notch so that each strain reflected a specific mood. In order to accomplish this goal I limited the patterns to tones and shades of the same color.