Merkez is a package inspired by the traditional Turkish olive oil production processes. The brand focuses on quality over quantity. Products are produced in small batches based on the ripeness of the ingredients needed, making some of them rare delicacies.
Art Direction: Paul Sheriff
The style for Merkez is inspired by pattern elements on Turkish tapestries. Each item has a unique color palette based on its ingredients. As for the name Merkez, I chose a serif typeface to represent the brand. The elegant curves in the M contrasted by the weight of the type gave the brand a classic feel but left it modern enough to be found in specialty markets.